Land Rover to Enter the Smartphone Market With Bullitt Group

Land Rover have announced a new partnership with electronics company Bullitt Group to develop a bespoke smartphone along with a range of apps and technologies customised for lovers of outdoor pursuits and adventures. The pair aim to develop a groundbreaking portfolio of mobile devices and peripherals to take the brand into exciting new terrain.

Technology That Goes "Above & Beyond"

The new range will be marketed as a lifestyle partner aimed at people who like to take on new challenges and go “above and beyond” the ordinary.

Lindsay Weaver, Director of Licensing and Branded Goods at Jaguar Land Rover, said: "Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension.

"An engineering and design team from Jaguar Land Rover Special Operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values."

The portfolio is under development now and the first products are expected to be released early in 2017. The Bullitt Group will also be working directly with the Jaguar Land Rover Special Vehicle operations team who are responsible for all bespoke commissions, heritage products and engineering high specification vehicles such as the Range Rover Sentinel.

And, don't forget you can find over 100,000 Land Rover parts and accessories here at John Craddock.

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